Creative Strategist

Date Posted: Posted30+ days ago
Sydney NSW

Job Description

Why TikTok?

Our mission is to inspire creativity and bring joy. We're the leading destination for short-form mobile video. We're a global company, with offices from LA to London, Paris to Seoul. We've just started building our team in Sydney, and we'd love for you to be a part of it.

Your Role

As a creative strategist, you’ll translate client objectives, audience data and cultural trends into meaningful creative insights and concepts for our partners. You will be supporting brand strategy and sales teams in developing and pitching holistic, integrated campaigns to a diverse portfolio of cross-category clients. This role will report into the Creative Lab Lead, ANZ.

You must enjoy getting your hands dirty, building work and prototyping ideas. While you'll work closely with your team & the brand strategy team, you'll often need to act autonomously and influence our partners to pursue what you believe is right for clients and for our business.

You'll partner closely with XFN teams to scale your solutions into tools, resources and solutions for clients. We are looking for someone with a knack for both creative and strategy. Someone who is proactive - doesn't just have ideas, but makes them happen. Who wants to reimagine what we can do to help clients.

We’re looking at people who are storytellers, designers, visual communication artists, and trend setters. Our mission is to attract, influence and support brands with data fuelled creativity.


  • Drive innovation in TikTok Australia by conceptualising, developing, strategising, designing and contributing written concepts, illustrations, mock-ups and video edits for our creative partners – collaborating with brand strategy and the sales teams.
  • Design native and branded campaigns for leading brands, and bridge TikTok’s aesthetic with the client’s brand guidelines
  • Create and refresh design templates for ongoing projects
  • Contribute to and lead the development of creative playbooks for our creative partners
  • Collaborate with internal teams on TikTok content, ideating on creative ways to execute and design videos and create innovative ways to utilise in-app effects
  • Ability to work in a fast paced environment under tight deadlines

  • 5 - 10 years’ experience in digital media and marketing at a creative agency or publisher
  • Outstanding online portfolio demonstrating success in creating compelling visual design language and result-focused marketing designs
  • A design aesthetic that is on trend, fun, polished, and youthful.
  • Must have knowledge of pre-production, production and post production workflow
  • Must understand, articulate, and strategically apply the latest platform, industry, creative trends, and digital best practices, always seeking the next opportunity for your brands
  • A creative storyteller who understands how to connect with our target audiences across all social and digital channels using great copy, imagery/video and community interactions
  • Experience in creative/design/production environment
  • Ability to use Microsoft Office (Powerpoint, Word & Excel), Google slides, and Apple Keynote.
  • Must be very organised and able to juggle several projects at different stages at a time.
  • A genuine interest in and aptitude for the type of content TikTok makes
  • Understands the TikTok brand and voice
  • Can work positively and collaboratively with internal staff
  • Grace under pressure, great people skills, high integrity
  • Great organisational skills (both with media management & personally)
  • Animation and motion graphics skills preferred ideal but not required
Bonus if you have...

  • Experience working in a fast-paced startup environment
  • Experience in performance / auction marketing platform sales
  • Experience working with global partners in different time zones & cultures
  • Knowledge and experience using the Adobe Creative Suite (especially Photoshop & Premiere Pro)
  • Excellent graphic design and illustration skills
Equal Opportunity

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to us at

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