Creative Team - Copywriter

Date Posted: Posted30+ days ago
Melbourne VIC

Job Description

CHE Proximity is looking for a new breed of Copywriter:
A mid-weight writer with a genuine love of words and ideas. With the ability to make every word count, taking a complex brief and making it beautifully simple, then making it sparkle. From a simple headline to a full social or digital campaign.
You have experience in digital and one-to-one channels and want to push yourself conceptually. You can take an existing brand tone of voice and express it like no one else. You thrive on change and fast pace and look for opportunities in every brief.
This role will be working 75% on Mazda and 25% across other clients. This Role will work with an Art Director as a Team.

  • Deliver copywriting for digital and print executions across a broad range of customer touchpoints on one of our key accounts, including eDM, DM, print collateral, POS, social and site content.
  • Assist with the development of bespoke client communications such as internal campaigns, B2B packs and sales decks.
  • Maintain and contribute to the evolution of the communication strategy though brand voice, vocabulary, phrasing and adherence to brand standards.
  • Be familiar with content marketing and native advertising, and be able to strategically determine the application of tone by placement and audience.
  • Build and manage relationships with internal and external stakeholders to ensure content deliverables perform against KPIs.
  • Have a clear understanding and ability to use and switch between tone of voice.
  • Collaborate with internal client teams, particularly marketing, product, CRM and brand teams.
  • Adhere to campaign and task briefs, budgets and timings.
Desired Skills and Experience

  • A relevant University degree or similar
  • Minimum of 2-3 years of copywriting within either Agency and or Corporate environments.
  • Experience working across consumer and commercial content types.
  • A folio of work that you are proud of and willing to share with us.
  • Always positive, even in circumstances of extreme pressure
  • Loves working with a team and gets on with anyone
  • Always positive, even under pressure
  • Comfortable collaborating with a team
  • Ambitious to grow
  • Hungry to do innovative work
  • Always looking to make the work better
  • Resilient and see obstacles as challenges
Who is CHE Proximity
More than ever before the medium, the message and it's sequencing are inseparable from each other.
Unlike any time in history, connecting the medium, the message, and its sequencing to the consumer is more vital than ever.
Connected creativity is the synchronization of strategic positioning, engaging creative, combined with the next generation of engagement planning to ensure ideas create the cut-through needed to deliver the strongest commercial performances. Today, creativity cannot be left to chance. One brand expression or big TV ad is simply not enough.
More than ever, brands need to live in culture and our consumers worlds, allowing audiences to not only consume brands, but take part in owning, creating and amplifying them. To do this, the role of influencers, publishers, the news and bought media are inseparable from each other and the expression of the idea itself. To create such work, the classic disciplines of the marketing mix – advertising, experience, PR, CRM, media, digital – must all be unified, removing P&Ls, biases and incumbency to reveal a new breed of agnostic agency, resulting in connected creativity.
At CHE Proximity, we see this as the shift from brand as advertising to brand as experience. It is as profound a change in advertising as the printing press was to the democratisation of information. We are investing our every effort into leading this transformation and in doing so, supporting the sustainability of our cherished industry as an essential ingredient of modern commerce.
This is what we call Connected Creativity.
Some recent highlights
In addition to growing our business with high profile and forward-thinking clients our creativity and effectiveness has been recognised by our peers:
AWARD 2021: Agency of the Year
Cannes Lions 2021: 2 Silver, 2 Bronze, 7 Shortlisted
Spikes Asia 2021: Agency of the Year
AFR Most Innovative Companies 2020: #1 Media & Marketing Company
AFR Most Innovative Companies: Best Marketing Innovation 2017 – 2020
Mumbrella 2020: Full Service Agency of the Year
WARC 2020: #3 Most Effective Agency in the World
Contagious Pioneers: Top 10 Best and Bravest Agencies on the Planet 2018 – 2020
B&T 2019: VIC & Direct Response/Performance Agency of the Year
WARC: Most Effective Australian Agency 2014 ‑ 2020
Clemenger Group is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage Aboriginal, Torres Strait Islander and people of all backgrounds to apply.
At Clemenger Group we employ flexible work practices where appropriate, support charities including Peter MacCallum, and undertake a range of environmental initiatives across our businesses.
To gain an insight as to what it is like to work at CHE Proximity please click on the people story below:

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